Matthieu Ricard is a Tibetan Buddhist monk and an expert on happiness.
He is the author of Happiness: A Guide to Developing Life’s Most Important Skill, and has been labelled the ‘happiest man in the world’ after neuroscientists discovered that Ricard’s brain produces a level of gamma waves “never reported before in the neuroscience literature”.
Ricard has now teamed up with PETA to urge people to adopt a vegan lifestyle – suggesting it is the only why to find true happiness in life.
“True happiness can only be attained when we avoid causing pain to others, so please become vegan like me.
“When you ask people, ‘are you in favour of justice and morality,'” he says, “everyone will say yes.
“‘Do you think,’ you could then ask, ‘that it is just and moral to inflict unnecessary suffering on sentient beings?’
“And that’s exactly the case, because today this suffering is not necessary.”
“I am extremely concerned by the fate of the 8 million other species who share this world with us, and who, like us, wish to avoid suffering and live out their lives,” says Ricard in a video shared on PETA’s Facebook page (available below).
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The health benefits of veganism are well known to most, but few consider the psychological benefits that come along with a cruelty-free lifestyle. It
“It gives you a whole new sense of enlightenment”, G Rogers a new vegan comments, “Your whole body feels lighter not just from the weight loss, if like me that’s why you became a vegan, but from the weight lifted off your conscience. you know that you are doing everything in your power to stop unnecessary cruelty”.
What are your views on the link between veganism and happiness? Let us know by commenting below.